optimization practices

Sketchnote: Five-Step Overview of Conversion Optimization

I have been working on overhauling some documentation for the services I offer clients at work around A/B testing and the discipline of conversion optimization. While working on how to frame and position my presentation, I remembered a tweet I saw from Marc Bourguignon on replacing powerpoints with sketchnotes. I considered myself challenged:

So I sat down at lunch and started to doodle. I focused on organizing the work into five general steps of conversion optimization:

  1. Set a goal
  2. Ask four key questions
  3. Test your beliefs
  4. Implement learnings
  5. Evaluate progress

Presenting the finished result: Conversion Optimization, Using Iterative Testing Methodology to Improve Your Product.

Conversion Rate Optimization  Sketchnote

Book of Mormon Notes – Page One…again.

We’ve started reading the Book of Mormon over as a family.

Book one, chapter one is one of my favorite sections.

For one, it begins with a man who witnesses a spiritual revival in his country, prays, receives a vision from God, receives a book from which he bears testifies of the Savior, and is rejected to the point that the people seek his life.

I wonder what it was like for Joseph as the restoration of the Church rolled on to go back to that opening scene. What a tender mercy–from the very chapter that gave us that phrase–for Joseph as well as for the rest of us. For not only does it serve as a pattern for what Joseph Smith was called to do, it is the invitation and expectation given to each of us.

It exemplifies the honest pursuit of truth. As Lehi heard from the prophets, he turned to the Lord in personal prayer and reflection to seek his own confirmation. Part of that process involved the scriptures (represented by the Book he received and like the Book of Mormon we invite investigators to read and ponder). As Lehi’s testimony of the divinity of the Savior grew, his natural inclination was to share it with others. By the end of the next chapter, that commitment to the Savior will require great sacrifice, taking his family and leaving his homeland and worldly possessions behind for a new world.  The story of Lehi also doesn’t skate around the sometimes drastic changes in life or lifestyle that come from following Jesus Christ.

That is an important legacy that ripples down through the generations of Lehi’s family and to our experiences today. And yet all of this is mentioned in Nephi’s narrative to catch us up to what he experienced. The whole first book of Nephi is easily one of my favorite not only because of the compelling narrative but the growth and challenges that they experienced as a family are so deep and full of insight.

 

What is conversion?

Elder David A. Bednar of the Quorum of the Twelve Apostles taught,

“Conversion is an enlarging, a deepening, and a broadening of the undergirding base of testimony. It is the result of revelation from God, accompanied by individual repentance, obedience, and diligence. Any honest seeker of truth can become converted by experiencing the mighty change of heart and being spiritually born of God (see Alma 5:12–14). As we honor the ordinances and covenants of salvation and exaltation (see D&C 20:25), “press forward with a steadfastness in Christ” (2 Nephi 31:20), and endure in faith to the end (see D&C 14:7), we become new creatures in Christ (see 2 Corinthians 5:17). Conversion is an offering of self, of love, and of loyalty we give to God in gratitude for the gift of testimony.”

David A. Bednar
“Converted unto the Lord”
2012 October General Conference