Tag Archives: Sketchnote

optimization practices

Sketchnote: Five-Step Overview of Conversion Optimization

I have been working on overhauling some documentation for the services I offer clients at work around A/B testing and the discipline of conversion optimization. While working on how to frame and position my presentation, I remembered a tweet I saw from Marc Bourguignon on replacing powerpoints with sketchnotes. I considered myself challenged:

So I sat down at lunch and started to doodle. I focused on organizing the work into five general steps of conversion optimization:

  1. Set a goal
  2. Ask four key questions
  3. Test your beliefs
  4. Implement learnings
  5. Evaluate progress

Presenting the finished result: Conversion Optimization, Using Iterative Testing Methodology to Improve Your Product.

Conversion Rate Optimization Sketchnote

Thoughts, Words, Deeds

I have an old recording of a Harold B. Lee address entitled “Do the Right Things for the Right Reasons”.  As his title suggests, he labors the point that more important than our actions, our motives are key to who we are and the purposes of this life. He makes the simple statement that stood out to me. He said, “Virtue isn’t chastity, it includes it.”

I found this doodle I had done a couple of years ago to illustrate the idea. I use the term ‘modesty’ with ‘say’ both in the context of what words we use as well as how we send messages through choices like the clothing we wear, the materials we surround ourselves with and so on.

Who shall ascend into the hill of the Lord? or who shall standin his holy place?

He that hath clean hands, and a pure heart; who hath not lifted up his soul unto vanity, nor sworn deceitfully.

Psalms 24:3-4