Strategic Operations Leadership
I build decisioning infrastructure for better products, programs, and projects.
(Jobs to be done)
Get off the hampster wheel.
Improve planning horizons with better confidence in your prioritization strategy.
Make collaboration functional.
Accelerate decisioning with shared mental models and less gatekeeping.
Put the pain in the right place.
Use feedback loops and escalation paths to test and tie decisions to their results.
Inspect what you expect.
Invite greater ownership of solutions with tools to better visualize risks and dependencies.
Kick strategic ambiguity to the curb with better decisioning infrastructure.
Intentional decisioning leads to insights that create repeatable results.
Are you fully accessing your organization’s intellectual horsepower?
Power plays and priority politics stiffle contributions when cross-functional teams lack common frames of reference.
Let’s get aligned.
(Cases)
2024
Brand identity and website for an architecture studio
Brand identity and website for an architecture firm
2023
Corporate website redesign and content strategy
Full redesign and content strategy for a corporate site
2023
Finding solutions at the intersection of function and aesthetics
Brand identity for an online learning platform
2022
Online store for a jewelry brand
UI/UX design and development for an e-commerce project
(About Me)
With a background in digital analytics and communication design, built deep expertise in measurement and optimization, and then grew into progressively larger operational and strategic leadership roles — moving from measuring performance to building the operating models that drive it. Across 15 years I’ve been consistently pulled toward ownerless priorities in complex, regulated, or transformation environments where clarity of process and executive alignment are the difference between good intentions and real outcomes.
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(Principles)
Operational Realities
An organization is perfectly designed to get the results it achieves.
Success is Learned
When our perceptions reflect reality, we can successfully predict outcomes—this requires regular testing what we think we know.
Cultural Integrity
Every experience employees have with leadership and structures will either reinforce or undermine our stated beliefs.
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We can’t get a perfect result right away. But we can move toward it step by step.
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I speak honestly, even when it’s uncomfortable. Better to know about a problem now than later.
Positive Psychology
Measurable happiness is experiencing the sense of progress towards our potential and can be present even the most difficult of challenges.