I have been working on overhauling some documentation for the services I offer clients at work around A/B testing and the discipline of conversion optimization. While working on how to frame and position my presentation, I remembered a tweet I saw from Marc Bourguignon on replacing powerpoints with sketchnotes. I considered myself challenged:

So I sat down at lunch and started to doodle. I focused on organizing the work into five general steps of conversion optimization:

1. Set a goal
2. Ask four key questions
3. Test your beliefs
4. Implement learnings
5. Evaluate progress

Presenting the finished result: Conversion Optimization, Using Iterative Testing Methodology to Improve Your Product.