Chik-Fil-A was ranked as the top fast food restaurant brand by the American Consumer Satisfaction Index (ASCI). And with campaigns like Cow Appreciation Day, it’s not too hard to see why.

ASCI specifically called out perceptions around food quality, but the food itself is hardly where that begins. Customer service satisfaction is a leading indicator of our perceptions of our meal.

Consider the following details that the average consumer won’t necessarily pick-up on but lead to a strong, consistently positive brand experience:

• Employees always say “My Pleasure” instead of “your welcome.”
• Very minimalist approach to menu design on a bright white backdrop
• Guest orders are called out by name instead of a number
• No extra costs for sauces